A backlink is like a recommendation from one webpage to another. It helps people move around the internet. Search engines like Google also look at backlinks to decide if a webpage is important or trustworthy. When a webpage gets good backlinks from reliable sources, it usually shows up higher in search results. So, getting backlinks from respected websites is important for making a webpage more visible online.

Many SEO tools, like Ahrefs, Moz, and Majestic, try to assess the reliability and influence of a website by analyzing its past backlinks. They use different criteria, including link quality, quantity, freshness, and anchor text, to gauge how much Google trusts the site. Increasing domain authority is a crucial part of a successful SEO plan over time.

Backlinks play a significant role in signaling to Google that your site is credible and authoritative, contributing to your Domain Authority score. According to Backlinko, they are one of the most influential factors in search rankings. Beyond their impact on your site’s backend, backlinks also indicate to users on other sites that you’re trustworthy. The more reputable domains reference you, the more you’re seen as a reliable source. Plus, these additional links provide another pathway for online traffic to find its way to your site.

First, we analyze our clients’ backlink portfolios to cultivate ongoing connections with bloggers and editors from sites that have already linked to our clients. Then, we examine competitors’ backlinks to pinpoint potential websites for relationship-building and content promotion. Lastly, we utilize PR and social media teams to garner brand mentions and wider distribution, particularly effective for obtaining backlinks in large organizations.